A Perfect Match in Global Expansion & Commercial Execution
SACHAJUAN, the Stockholm-based premium haircare brand founded by Sacha Mitic, has built a strong global presence across more than 30 markets. With a clear Scandinavian identity, high-performance formulations & a professional heritage, the next phase required strengthening international structure, distributor management & commercial execution.
Following an extensive & highly targeted international search process, Frédéric de Goÿs de Mezeyrac is appointment Head of International Sales
A Profile Built for International Growth
"Frederic joins us as Head of International Sales, bringing valuable experience and expertise that will support the continued development of both new & existing partnerships across our 30 markets", says the founder & CEO Sacha Mitic.
Frédéric brings a strong track record in international business development, distributor management & market expansion across EMEA & APAC. With experience from brands such as evo & Maria Nila, he combines strategic clarity with hands-on execution in complex, multi-market environments.
At evo, Frédéric was responsible for developing new markets & driving commercial growth across several regions, working closely with distributors & local sales teams. Prior to that, at Maria Nila, he played a key role in expanding the brand internationally, establishing distributor partnerships across multiple European markets & leading successful entries into Australia, Japan & South Korea.
His ability to both build & scale international distribution networks, combined with strong commercial discipline & cultural adaptability, makes him particularly well suited for SACHAJUAN’s global ambitions.
Leadership at the Intersection of Structure & Growth
The role of Head of International Sales at SACHAJUAN is not only about managing markets, it is about shaping how the brand grows globally.
With responsibility for distributor strategy, market prioritization & commercial performance across regions, the role requires:
Frédéric brings a rare combination of these capabilities, operating comfortably both strategically & in the field, close to partners & markets.
"From the very first conversation, it was clear that Frédéric brings a rare combination of international commercial experience, distributor understanding & hands-on execution, exactly what is required to drive growth across complex, multi-market environments", says Johan Smith at APTA
A Thorough & Dedicated Search Process
APTA is proud to have partnered with SACHAJUAN in the recruitment of Head of International Sales, a pivotal role at a defining moment in the company’s international growth journey.
This appointment follows a comprehensive search process led by APTA, involving:
The process attracted strong interest globally, reflecting both the strength of the SACHAJUAN brand & the strategic importance of the role.
APTA Perspective
At APTA, we are particularly proud to have led this assignment. It was about identifying a leader capable of operating at the intersection of international growth, brand integrity & commercial execution. When the right combination of competence, mindset & cultural alignment comes together, the result is what we define as: A Perfect Match.
Looking head
With Frédéric now in place as Head of International Sales, SACHAJUAN is well positioned to continue strengthening its global footprint, deepen distributor partnerships & accelerate growth across key markets.
APTA looks forward to following this journey closely & to continuing our collaboration with SACHAJUAN in the future.
Following an extensive & highly targeted international search process, Frédéric de Goÿs de Mezeyrac is appointment Head of International Sales
A Profile Built for International Growth
"Frederic joins us as Head of International Sales, bringing valuable experience and expertise that will support the continued development of both new & existing partnerships across our 30 markets", says the founder & CEO Sacha Mitic.
Frédéric brings a strong track record in international business development, distributor management & market expansion across EMEA & APAC. With experience from brands such as evo & Maria Nila, he combines strategic clarity with hands-on execution in complex, multi-market environments.
At evo, Frédéric was responsible for developing new markets & driving commercial growth across several regions, working closely with distributors & local sales teams. Prior to that, at Maria Nila, he played a key role in expanding the brand internationally, establishing distributor partnerships across multiple European markets & leading successful entries into Australia, Japan & South Korea.
His ability to both build & scale international distribution networks, combined with strong commercial discipline & cultural adaptability, makes him particularly well suited for SACHAJUAN’s global ambitions.
Leadership at the Intersection of Structure & Growth
The role of Head of International Sales at SACHAJUAN is not only about managing markets, it is about shaping how the brand grows globally.
With responsibility for distributor strategy, market prioritization & commercial performance across regions, the role requires:
- Clear structure & governance across international partners
- Strong execution in both new & existing markets
- The ability to balance br& integrity with commercial acceleration
- Close collaboration with leadership, br& & operations
Frédéric brings a rare combination of these capabilities, operating comfortably both strategically & in the field, close to partners & markets.
"From the very first conversation, it was clear that Frédéric brings a rare combination of international commercial experience, distributor understanding & hands-on execution, exactly what is required to drive growth across complex, multi-market environments", says Johan Smith at APTA
A Thorough & Dedicated Search Process
APTA is proud to have partnered with SACHAJUAN in the recruitment of Head of International Sales, a pivotal role at a defining moment in the company’s international growth journey.
This appointment follows a comprehensive search process led by APTA, involving:
- Extensive international mapping of senior commercial profiles
- Direct outreach across the beauty, FMCG & lifestyle sectors
- Multiple interviews, calibrations & continuous dialogue with SACHAJUAN
- Careful evaluation of experience, personality & long-term fit
The process attracted strong interest globally, reflecting both the strength of the SACHAJUAN brand & the strategic importance of the role.
APTA Perspective
At APTA, we are particularly proud to have led this assignment. It was about identifying a leader capable of operating at the intersection of international growth, brand integrity & commercial execution. When the right combination of competence, mindset & cultural alignment comes together, the result is what we define as: A Perfect Match.
Looking head
With Frédéric now in place as Head of International Sales, SACHAJUAN is well positioned to continue strengthening its global footprint, deepen distributor partnerships & accelerate growth across key markets.
APTA looks forward to following this journey closely & to continuing our collaboration with SACHAJUAN in the future.
