Livly Welcomes New Managing Director:
Alexandra Adler Lundahl
Swedish childrenswear brand Livly, founded by the visionary entrepreneur Lisa Carrol, has entered an exciting new chapter with the recruitment of Alexandra Adler Lundahl as its new Managing Director.
A brand built on heritage & vision
Livly was born from Lisa Carrol’s personal story – inspired by her twin daughters & a desire to create timeless, comfortable & elegant childrenswear with an international flair. Since its inception, the brand has become synonymous with Scandinavian minimalism blended with playful luxury, making it a favorite among parents in Sweden and far beyond. Lisa’s dedication and creative leadership have built Livly into one of the country’s most recognized premium childrenswear labels. Bringing in a new Managing Director marks a natural evolution for the company, as it looks to strengthen its growth & international presence while continuing to honor its founding values.
A proven leader from Björn Borg
The new Managing Director, Alexandra Adler Lundahl, brings with her an impressive background in sales, brand building & international business development. Most notably, she has spent several years at Björn Borg, where she played a key role in expanding the brand’s collections, strengthening retail partnerships & driving international growth. Her ability to transform creative concepts into scalable, commercially viable collections has been a hallmark of her career.
Alexandra has demonstrated exceptional leadership qualities: energetic, strategic & results-driven, while also being a charismatic leader who inspires her teams through a balance of autonomy & support. She has successfully opened new sales channels, worked with major retail partners & overseen business transformations that have positioned brands for long-term success.
Her operational expertise is equally strong. With a solid financial acumen & a collaborative approach to working with CFOs, marketing teams & product developers, she ensures that strategic vision & execution go hand in hand. Known for her ability to unite creativity with commerce, she has consistently delivered strong growth & brand integrity.
Widely known in the industry
Alexandra’s reputation precedes her. She is widely recognized in the Scandinavian fashion & retail industry as a highly competent leader with a rare combination of strategic vision, sales excellence & operational execution. Senior industry peers highlight her talent for identifying new market opportunities, building strong relationships & creating collections that resonate with consumers. Her track record is one of scaling businesses, navigating market shifts & leading teams through both growth & transformation phases.
A new era for Livly
With Alexandra Adler Lundahl stepping in as Managing Director, Livly is poised for an exciting future. The combination of Lisa Carrol’s creative vision & Alexandra’s proven commercial & leadership capabilities creates a powerful platform for Livly’s continued growth – both in Sweden & internationally.
APTA’s role in the appointment
APTA, headquartered in Stockholm, had the privilege of leading the recruitment process for Livly’s new Managing Director. With deep expertise in identifying & attracting leadership talent for companies in growth & transformation, APTA worked closely with Lisa Carrol & Livly’s stakeholders to secure the right match. The assignment was not only to identify top candidates but to ensure that the chosen leader aligned with the company’s culture, heritage, & future ambitions.
APTA’s guiding principle “A Perfect Match” is more than a slogan – it is a philosophy that ensures leadership appointments strengthen both the company & the individual leader. In Livly’s case, it is clear that the future looks bright.
"She's going to take Livly to the next level: I work best when I'm challenged"
"The new CEO of children's clothing brand Livly, Alexandra Adler Lundahl, wants to take the company to the next level. The vision is an increased presence in European capitals. "We're also seeing a lot of interest from the Middle East and Asia," she says", in an article in Habit by Linnea Brundell Oct 6th, 2025.
"Just over a month ago, Alexandra Adler Lundahl took up her new role as CEO of Swedish children's clothing brand Livly, with subsidiaries in the US. She has 25 years of experience in leading positions in product development, design and distribution. She most recently came from Björn Borg" Full article:
https://www.habit.se/article/view/1187714/hon_ska_fa_livly_att_lyfta_jag_funkar_bast_nar_jag_utmanas
For any questions etc, please contact APTA: Johan Smith +46709896000 [email protected]
Learn more about Livly at: https://livlyclothing.se/
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