Ellen Lindblad Appointed New Marketing Manager at Waynes
Waynes Coffee has appointed Ellen Lindblad as its new Marketing Manager, marking a significant step in the company’s renewed growth strategy under the leadership of CEO and co-owner David Laturnus & the brand’s new ownership.
Ellen brings both strategic expertise and hands-on execution skills, backed by over seven years of dynamic marketing experience. Most recently, she worked as a Brand Specialist at Pandora in Copenhagen, where she managed global product launches, cross-functional projects & consumer insights to strengthen Pandora’s international offering.
Her earlier roles include Marketing Manager at Voyado, where she drove market growth in Norway & Finland & senior marketing leadership position at Viaplay Group, where she led large-scale Nordic campaign & media strategies. Ellen holds a Master’s degree in Marketing from Uppsala University & a Bachelor’s degree in Economics from Hanken Svenska Handelshögskolan in Helsinki.
One former Director describes her as driven, creative & results-oriented, with a strong ability to take initiative, manage complex projects & inspire both colleagues & partners.
Waynes is entering a dynamic phase under new owners, with David Laturnus emphasizing the importance of reinforcing the brand’s Nordic roots while accelerating expansion and growth. The strategy focuses on elevating customer experience, leveraging digital innovation & strengthening brand positioning—areas where Ellen’s international perspective, track record & pulse on trends will be crucial.
In addition to her experience, Ellen is a devoted cinnamon bun and coffee enthusiast—a trait that certainly matches the Waynes spirit!
“Waynes is entering an exciting new phase of renewal & growth, where finding the right marketing leader was an essential piece of the puzzle,” says Johan Smith at APTA. “Ellen stood out among the individuals we reached out to as someone with the creativity, drive, entrepreneurial spirit & international experience needed to help write the next chapter in Waynes’ success story.”
With Ellen Lindblad in place, Waynes strengthens its leadership team & signals a clear commitment to growth, innovation & brand excellence in the years ahead.
Ellen brings both strategic expertise and hands-on execution skills, backed by over seven years of dynamic marketing experience. Most recently, she worked as a Brand Specialist at Pandora in Copenhagen, where she managed global product launches, cross-functional projects & consumer insights to strengthen Pandora’s international offering.
Her earlier roles include Marketing Manager at Voyado, where she drove market growth in Norway & Finland & senior marketing leadership position at Viaplay Group, where she led large-scale Nordic campaign & media strategies. Ellen holds a Master’s degree in Marketing from Uppsala University & a Bachelor’s degree in Economics from Hanken Svenska Handelshögskolan in Helsinki.
One former Director describes her as driven, creative & results-oriented, with a strong ability to take initiative, manage complex projects & inspire both colleagues & partners.
Waynes is entering a dynamic phase under new owners, with David Laturnus emphasizing the importance of reinforcing the brand’s Nordic roots while accelerating expansion and growth. The strategy focuses on elevating customer experience, leveraging digital innovation & strengthening brand positioning—areas where Ellen’s international perspective, track record & pulse on trends will be crucial.
In addition to her experience, Ellen is a devoted cinnamon bun and coffee enthusiast—a trait that certainly matches the Waynes spirit!
“Waynes is entering an exciting new phase of renewal & growth, where finding the right marketing leader was an essential piece of the puzzle,” says Johan Smith at APTA. “Ellen stood out among the individuals we reached out to as someone with the creativity, drive, entrepreneurial spirit & international experience needed to help write the next chapter in Waynes’ success story.”
With Ellen Lindblad in place, Waynes strengthens its leadership team & signals a clear commitment to growth, innovation & brand excellence in the years ahead.
