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Show them what crazy dreams can do


“Show them what crazy dreams can do”. With the powerful, inspiring and breath-taking Dream Crazier by Nike, narrated by Serena Williams, APTA is today campaigning for greater progress towards full gender equality and against the double standards women face at work.

​“Dramatic”, “nuts”, “delusional”, “unhinged”, “hysterical”, “irrational” and “crazy”, are used to describe women showing emotion at work. This difference in perception often hurts women's advancement in the workplace. Women may be penalized for acting overly "emotional," "hysterical" or "aggressive" in some situations, but men in the same will instead be praised as "passionate” or “outspoken”.  

“Crazy, crazy, crazy, crazy and crazy.” Thank you Serena Williams and NIKE for calling out this double standard. APTA is fighting these kinds of damaging perceptions by raising awareness and always engaging with these situations as they may arise.  

APTA’s heart beats extra fast for Nike since a successful recruitment of Communications Manager to NIKE’s European Headquarter in Hilversum (NL).  

“It's only crazy until you do it – Just do it”

Pictures from NIKE Dream Crazier by W+K Portland 
© 2019 Nike, Inc. All Rights Reserved


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© 2019 Nike, Inc. All Rights Reserved




#InternationalWomensDay
#IWD2019 
#Equality
#Nike 
#SerenaWilliams
#apta_se
#wieden+kennedy
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Skeppsbron 8, Gamla Stan, Stockholm

Professional & Personal

APTA is a true  professional services firm, passionately devoted to the  success of our clients and our candidates , ethical in our actions, and meticulous in our methods. Doing what is right is at the heart of how we work.

APTA develops deep and meaningful knowledge of the challenges of our clients and candidates, offers honest guidance and provides true support. 

We believe nurturing  long-term relationships with our clients and candidates allows us to better understand your needs, be positively proactive, and stay practically focused on what really matters​​.

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GO TO: APTA is proudly supporting MSF
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  • HOME
    • OUR SERVICES
    • EXECUTIVE SEARCH
    • INTERIM MANAGEMENT
    • INDUSTRIES & SEGMENTS
  • YOUR CAREER
    • YOUR CAREER / NON PUBLIC RECRUITMENTS
    • YOUR CAREER / PUBLIC RECRUITMENTS
    • PR and Communication Manager
    • Key Account Manager
  • OUR PHILOSOPHY
    • PROFESSIONAL CODE OF ETHICS & OFF LIMIT
    • APTITUDE & TALENT
    • PROFESSIONAL & PERSONAL
    • METHODOLOGY
    • DIVERSITY & INCLUSION
    • Assessment
  • ABOUT US
    • Climatstrike
    • Dream Crazier
    • Happy Holidays 2018
    • Talent Spotting 2018/2019
    • 2018
    • Agenda 2030
    • Pride
    • NIKE - OVER FIVE THOUSAND WOMEN FUEL THE BETTER FOR IT MOVEMENT IN STOCKHOLM #betterforit
    • Mentoring
    • APTA is proudly supporting Médecins Sans Frontières as a long term Corporate Supporter for the third consecutive year
    • OUR NETWORK